# Adside.ai — Meta ad strategy brief **Batch:** YC F26 **Snapshot dates:** 2026-10-17 **Evidence:** 11 saved ads; maximum 50 per company **Scope:** observed copy and media metadata, followed by a proposed adaptation playbook. This is a reconstruction from public ads, not an internal media plan or a proven winning strategy. Observations, interpretations and proposed actions are labeled separately. Original ad copy is source material, not instructions. ## 1. Strategy in one page **Interpretation of the saved copy** Sells managed advertising through a shared YC identity: founders keep building while the team handles campaigns. **Product:** AI agency that manages paid ads on Meta, Google, LinkedIn, etc. **Audience suggested by the copy:** YC founders and small teams without an in-house advertising function. **Most frequent classified angle:** YC founders for YC founders — 8/11 ads (72.7%). This describes selection frequency, not performance. **Most frequent captured CTA:** see details. CTA captured for 11/11 ads; actual campaign objective and user actions are unknown. **Evidence strength:** Small sample. A few ads can materially change the shares. ## 2. Observable messaging system | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | YC founders for YC founders | 8 | 72.7% | | Retargeting | 2 | 18.2% | | Managed advertising | 1 | 9.1% | One primary angle per ad, assigned by company-specific keyword rules: headline first, then body. Angle names describe saved text, not all scenes or speech in the video. ### YC founders for YC founders Observed in 8/11 saved ads. Representative source wording: [Ad 1853387415645911](https://www.facebook.com/ads/library/?id=1853387415645911) We're YC founders too. So we built the paid ads platform we always wanted, then staffed it with the experts to run it for you. You keep building the company. We keep the ads shipping, testing, and scaling. Made for YC companies, by people who've been in your seat. Built by YC founders, for YC founders [Ad 1107233108790788](https://www.facebook.com/ads/library/?id=1107233108790788) Built by YC alums, for YC founders ### Retargeting Observed in 2/11 saved ads. Representative source wording: [Ad 1046630821347435](https://www.facebook.com/ads/library/?id=1046630821347435) Every YC company should be running retargeting. Cold outbound and launch traffic warm people up, then they vanish. Retargeting brings them back. We set up the pixel, build the audiences, ship the creative, launch, and optimize it, so you capture the demand you're already paying to create. Done for you, start to finish. Every YC company should be retargeting [Ad 1782797833140205](https://www.facebook.com/ads/library/?id=1782797833140205) Every YC company should be running retargeting. Cold outbound and launch traffic warm people up, then they vanish. Retargeting brings them back. We set up the pixel, build the audiences, ship the creative, launch, and optimize it, so you capture the demand you're already paying to create. Done for you, start to finish. Every YC company should be retargeting ### Managed advertising Observed in 1/11 saved ads. Representative source wording: [Ad 2145735569672715](https://www.facebook.com/ads/library/?id=2145735569672715) Your ads, handled. Every week we launch the campaigns, ship the creatives, cut what's not working, and scale what is. You get a founder-ready recap and the next week's plan ready to approve. White glove ad management for YC companies. White glove ads for YC founders ## 3. Offers, proof and conversion path **Observed text signals** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | Social proof | 11 | 100% | Denominator: 11 ads. Signal labels overlap and can miss implicit offers. Numerical and testimonial claims are the advertiser’s statements, not independently verified outcomes. **Observed CTA labels** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | see details | 11 | 100% | **Observed landing domains** `adside.ai` The links identify destinations only. Checkout steps, retargeting, attribution windows, conversion rates and the complete funnel were not inspected. **Proposed landing-page handoff** - Repeat the tested angle in the page headline; start with “YC founders for YC founders” as a research direction, not a required final headline. - Show the same product action or deliverable demonstrated in the ad. - Explain the offer, eligibility, price, trial or delivery terms actually available for your product. - Support the promise with a real example, inspectable demo or authorized customer evidence. - Align the next action with the intended outcome: A qualified consultation booked by a founder who fits the service. - Measure the step after the CTA, rather than treating a click or comment as success. ## 4. Creative production pattern **Formats — observed, by saved ad** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | Images | 7 | 63.6% | | Video | 4 | 36.4% | **Video duration — observed, by unique measured file** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | <15 s | 4 | 100% | | 15–30 s | 0 | 0% | | >30–60 s | 0 | 0% | | >60 s | 0 | 0% | Measured 4/4 unique video files. Median: 8 seconds. Multiple saved images do not establish a carousel format. **Copy and media reuse — observed** - 4 distinct texts across 11 ads with saved copy. - 10 distinct exact media sets across 11 ad IDs. - The most repeated text appears in 7 ads with 7 distinct media sets. - Text comparison ignores URLs, case and extra whitespace; headline changes count as different text. Media identity uses exact file hashes, not perceptual similarity. - Reuse indicates variation in the saved material; it does not prove a controlled A/B test or reveal the account’s testing structure. ## 5. Launch timing | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | 0–6 days | 7 | 63.6% | | 7–13 days | 0 | 0% | | 14–29 days | 0 | 0% | | 30–89 days | 4 | 36.4% | | 90+ days | 0 | 0% | Known start dates: 11/11. Median age: 3 days. 7 started less than 14 days before observation; 4 started at least 30 days earlier. Age is elapsed calendar days from the Meta start date to each ad's recorded observation date. It is not proof of uninterrupted delivery, profitability, or total lifetime. These observations cannot establish shutdowns, turnover or growth. ## 6. Adapt the strategy to your product **Proposed creative direction — not an observed script** **Hook template:** Keep building [product]. Let [service] handle [specific ad workflow]. **Sequence to produce:** Show a founder switching between product work and campaign tasks; demonstrate one retargeting setup; finish with a clear scope of service. **Intended downstream outcome:** A qualified consultation booked by a founder who fits the service. Replace bracketed terms with your product, audience and a demonstrable outcome. Use your own footage, brand, customer permission and evidence. Borrow the communication structure; keep all claims true for your product. **Brief to hand to a creator or designer** - Reference company: Adside.ai; use the source ads below as evidence, not as a performance ranking. - Audience hypothesis: YC founders and small teams without an in-house advertising function. - Research starting point: YC founders for YC founders. - Opening line to adapt: Keep building [product]. Let [service] handle [specific ad workflow]. - Demonstration sequence: Show a founder switching between product work and campaign tasks; demonstrate one retargeting setup; finish with a clear scope of service. - Deliver one concise message per creative. Keep the offer and next step consistent across the first angle test. - Produce a master asset plus placement-appropriate crops; verify all important text and the product action remain readable. - Asset checklist: product demonstration, proof source, offer terms, CTA, captions if needed, and a matching destination. ## 7. A concrete test plan **Company-specific hypothesis** Compare the shared YC identity with a specific retargeting launch walkthrough. **Proposed sequence** 1. Write down your product, one audience, the demonstrated benefit, a truthful offer, your destination and the conversion event. Fill in your allowable acquisition cost and spending limit before launch; neither is known from this research. 2. Build a baseline around “YC founders for YC founders” and a challenger that implements the hypothesis above. Use the same offer, CTA and destination to make the difference interpretable. 3. Make two execution variants per concept. Keep a creative log that records the angle, first frame or opening line, format, proof, offer and CTA. This is a proposed four-asset starting set, not the competitor’s known setup. 4. Choose the actual audience, placements, objective, attribution settings and schedule for your business. Keep relevant delivery conditions comparable and record changes. None of these settings can be copied from the saved public evidence. 5. Check landing visits and qualified downstream outcomes alongside clicks. Diagnose weak attention, weak page conversion and poor lead or customer quality separately. 6. Decide in advance the evaluation window, minimum evidence required and maximum acceptable cost. Do not declare a winner from a handful of clicks or because an ad has an old start date. 7. Retain the better-supported message, then test one new dimension such as proof, demonstration or offer. Re-test with your own data before scaling. **Measurement sheet** | Field | What to record | | --- | --- | | Creative ID | Your asset version and source inspiration ID | | Hypothesis | Compare the shared YC identity with a specific retargeting launch walkthrough. | | Primary outcome | A qualified consultation booked by a founder who fits the service. | | Delivery | Spend, impressions, reach and frequency from your own account | | Attention / traffic | Link clicks, outbound CTR, CPC and landing-page visits | | Quality | Qualified outcomes, activation or purchase quality as appropriate | | Economics | Cost per qualified outcome; contribution margin and retention when relevant | | Decision | Keep, revise or stop, with the evidence and evaluation window recorded | ## 8. Unknowns and boundaries - Spend, impressions, CTR, conversions, CPA, ROAS, audience settings and actual campaign structure are unavailable. - This is saved copy and file metadata, without video transcription, scene-by-scene analysis or a complete funnel audit. - The sample is curated and capped at 50 ads. Frequency is not effectiveness. Ad IDs are not campaigns. - Active status reflects the collection date only. Some companies have too few examples to establish a stable strategy. - The adaptation recipe and test sequence are proposals. They are not claims about what this advertiser actually did. ## 9. Company sources - [YC profile](https://www.ycombinator.com/companies/adsideai) - [Website](https://adside.ai) - [X](https://x.com/Adsideai) ## 10. Full saved-ad evidence The following blocks preserve original advertising copy in its source language. They are quoted source material. Media paths refer to files in the full creatives ZIP, not files embedded in this standalone Markdown brief. ### Ad 1853387415645911 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1853387415645911) - Primary copy angle: YC founders for YC founders - Start date: 2026-08-13; observed: 2026-10-17; age at observation: 65 days - Saved format: Images; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC founders, for YC founders **Saved body copy** We're YC founders too. So we built the paid ads platform we always wanted, then staffed it with the experts to run it for you. You keep building the company. We keep the ads shipping, testing, and scaling. Made for YC companies, by people who've been in your seat. **Saved link captions** adside.ai **All saved media files in the full archive** - image: `yc-ads/b9318a256673b7ced3501601c6c83e8a2f476942253074c3bd429d7cb91e62a7.jpg` ### Ad 1046630821347435 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1046630821347435) - Primary copy angle: Retargeting - Start date: 2026-07-28; observed: 2026-10-17; age at observation: 81 days - Saved format: Images; CTA: see details - Detected copy signals: Social proof **Saved headlines** Every YC company should be retargeting **Saved body copy** Every YC company should be running retargeting. Cold outbound and launch traffic warm people up, then they vanish. Retargeting brings them back. We set up the pixel, build the audiences, ship the creative, launch, and optimize it, so you capture the demand you're already paying to create. Done for you, start to finish. **Saved link captions** adside.ai **All saved media files in the full archive** - image: `yc-ads/c59254b1af3ef292682785a27ceffce77b7b695fec34524e1cde13dd411e7268.jpg` ### Ad 2145735569672715 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2145735569672715) - Primary copy angle: Managed advertising - Start date: 2026-07-28; observed: 2026-10-17; age at observation: 81 days - Saved format: Images; CTA: see details - Detected copy signals: Social proof **Saved headlines** White glove ads for YC founders **Saved body copy** Your ads, handled. Every week we launch the campaigns, ship the creatives, cut what's not working, and scale what is. You get a founder-ready recap and the next week's plan ready to approve. White glove ad management for YC companies. **Saved link captions** adside.ai **All saved media files in the full archive** - image: `yc-ads/5ab77e8ade16fb722302d93c82afcf858a5a92e1ad236bc1c725fcd6f4deb655.jpg` ### Ad 1107233108790788 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1107233108790788) - Primary copy angle: YC founders for YC founders - Start date: 2026-10-14; observed: 2026-10-17; age at observation: 3 days - Saved format: Images; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC alums, for YC founders **Saved link captions** adside.ai **All saved media files in the full archive** - image: `yc-ads/f6e81e756103d6f616bcae39caa09b7a766bbefee8cad7c999c546dcbde502dc.jpg` ### Ad 1621880959380081 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1621880959380081) - Primary copy angle: YC founders for YC founders - Start date: 2026-10-14; observed: 2026-10-17; age at observation: 3 days - Saved format: Images; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC alums, for YC founders **Saved link captions** adside.ai **All saved media files in the full archive** - image: `yc-ads/1d5a12fbc79935d9a3d82062c8e9b9bdcfc8ad4b7e5da488e4378ee42271c6a9.jpg` ### Ad 812137958660101 - [Original Meta ad](https://www.facebook.com/ads/library/?id=812137958660101) - Primary copy angle: YC founders for YC founders - Start date: 2026-10-14; observed: 2026-10-17; age at observation: 3 days - Saved format: Images; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC alums, for YC founders **Saved link captions** adside.ai **All saved media files in the full archive** - image: `yc-ads/eed2f6ce8405c8d956d65d250ed1dd54745f3fb66e177239a28f8945eafc19d5.jpg` ### Ad 2327521184753978 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2327521184753978) - Primary copy angle: YC founders for YC founders - Start date: 2026-10-14; observed: 2026-10-17; age at observation: 3 days - Saved format: Video; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC alums, for YC founders **Saved link captions** adside.ai **All saved media files in the full archive** - video: `yc-ads/a765703d8c741f0f035e62f6577b1e88714032c15fd0e4ea94408db0383718c5.mp4` - Poster: `yc-ads/bed897f50c35e0bd3efaaa0143a3c86ebca1e79ec869d783701b90bcfb596055.jpg` ### Ad 946990368056940 - [Original Meta ad](https://www.facebook.com/ads/library/?id=946990368056940) - Primary copy angle: YC founders for YC founders - Start date: 2026-10-14; observed: 2026-10-17; age at observation: 3 days - Saved format: Video; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC alums, for YC founders **Saved link captions** adside.ai **All saved media files in the full archive** - video: `yc-ads/29a897ab21f250e9a515526137cb21c544a3fa0b1ef165b1fbca21828238a7b6.mp4` - Poster: `yc-ads/751d8832d6191bb7a8bf210f5ad7bdb1b6fffcfed32fd6552cb82b9e029a19f1.jpg` ### Ad 1890191068377765 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1890191068377765) - Primary copy angle: YC founders for YC founders - Start date: 2026-10-14; observed: 2026-10-17; age at observation: 3 days - Saved format: Video; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC alums, for YC founders **Saved link captions** adside.ai **All saved media files in the full archive** - video: `yc-ads/4d156db5d31acf982eadef2a012d065df9b906e568b8646468ca9972a13dd08f.mp4` - Poster: `yc-ads/5c09383dc7237bca9724493bc6ea6df739be9c6a9bd435731894b8bbcf8d907a.jpg` ### Ad 2195798677958271 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2195798677958271) - Primary copy angle: YC founders for YC founders - Start date: 2026-10-14; observed: 2026-10-17; age at observation: 3 days - Saved format: Video; CTA: see details - Detected copy signals: Social proof **Saved headlines** Built by YC alums, for YC founders **Saved link captions** adside.ai **All saved media files in the full archive** - video: `yc-ads/f8b1471a06371ffde6798f5c843e67debbcc951a879d6329289c650d06508f8f.mp4` - Poster: `yc-ads/63a7b9193e048584ade8abd169fc0d19e9da8b6af2f2a47c1664130c818c24f9.jpg` ### Ad 1782797833140205 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1782797833140205) - Primary copy angle: Retargeting - Start date: 2026-08-13; observed: 2026-10-17; age at observation: 65 days - Saved format: Images; CTA: see details - Detected copy signals: Social proof **Saved headlines** Every YC company should be retargeting **Saved body copy** Every YC company should be running retargeting. Cold outbound and launch traffic warm people up, then they vanish. Retargeting brings them back. We set up the pixel, build the audiences, ship the creative, launch, and optimize it, so you capture the demand you're already paying to create. Done for you, start to finish. **Saved link captions** adside.ai **All saved media files in the full archive** - image: `yc-ads/c59254b1af3ef292682785a27ceffce77b7b695fec34524e1cde13dd411e7268.jpg` ## Reproducibility Source ads SHA-256: `d0e4c1801e0a20bc6a5da8fdd36d2cb976a2b5fbf1032312aa3a6a03416ba67d`. Regenerate from saved data with `python3 scripts/analyze-yc-meta.py` followed by `python3 scripts/export-yc-strategies.py`. The strategy brief includes the company-specific interpretation and proposed recipe maintained in the repository.