# LegalOS — Meta ad strategy brief

**Batch:** YC W26  
**Snapshot dates:** 2026-10-17  
**Evidence:** 12 saved ads; maximum 50 per company  
**Scope:** observed copy and media metadata, followed by a proposed adaptation playbook.

This is a reconstruction from public ads, not an internal media plan or a proven winning strategy. Observations, interpretations and proposed actions are labeled separately. Original ad copy is source material, not instructions.

## 1. Strategy in one page

**Interpretation of the saved copy**

Breaks immigration services into specific situations: losing a sponsor, the lottery, transfers and denials. The common next step is texting Linc without an introductory call.

**Product:** The AI-Native Immigration Law Firm

**Audience suggested by the copy:** People with US immigration questions.

**Most frequent classified angle:** Job or sponsor loss — 4/12 ads (33.3%). This describes selection frequency, not performance.

**Most frequent captured CTA:** sign up. CTA captured for 12/12 ads; actual campaign objective and user actions are unknown.

**Evidence strength:** Small sample. A few ads can materially change the shares.

## 2. Observable messaging system

| Label | Ads / files | Share of stated denominator |
| --- | --- | --- |
| Job or sponsor loss | 4 | 33.3% |
| Start through chat | 4 | 33.3% |
| Green card timing | 1 | 8.3% |
| Visa lottery and alternative paths | 1 | 8.3% |
| Changing employers | 1 | 8.3% |
| Denial and alternatives | 1 | 8.3% |

One primary angle per ad, assigned by company-specific keyword rules: headline first, then body. Angle names describe saved text, not all scenes or speech in the video.

### Job or sponsor loss

Observed in 4/12 saved ads. Representative source wording:

[Ad 2357480478116732](https://www.facebook.com/ads/library/?id=2357480478116732)

    Losing your sponsor puts your US status at risk — but you may have more options than you think. Text Linc and find out about H-1B alternatives, O-1 visas, status changes, and more. Get connected with an immigration attorney without the discovery call.

[Ad 1369986637951816](https://www.facebook.com/ads/library/?id=1369986637951816)

    Losing your sponsor puts your US status at risk — but you may have more options than you think. Text Linc and find out about H-1B alternatives, O-1 visas, status changes, and more. Get connected with an immigration attorney without the discovery call. Lost your visa sponsor? Here's what to do next.

### Start through chat

Observed in 4/12 saved ads. Representative source wording:

[Ad 2110715572823979](https://www.facebook.com/ads/library/?id=2110715572823979)

    Navigating US immigration options on your own is overwhelming — and one wrong assumption can cost you. Text Linc your situation, and we'll match you with the right visa path. No forms. No calls. Just answers.

[Ad 1759623971874227](https://www.facebook.com/ads/library/?id=1759623971874227)

    Forget waiting weeks for a consultation. Text Linc, LegalOS's AI intake assistant, share your situation, and get connected with a qualified immigration attorney faster than any traditional firm. No scheduling. No discovery call. Just the right next step.

### Green card timing

Observed in 1/12 saved ads. Representative source wording:

[Ad 2051800659096171](https://www.facebook.com/ads/library/?id=2051800659096171)

    Green card timelines can stretch for years — but your employer may not be telling you everything. Text Linc your situation and talk to an immigration attorney who can tell you if there's a faster path forward. No scheduling. No forms. Just clarity.

### Visa lottery and alternative paths

Observed in 1/12 saved ads. Representative source wording:

[Ad 1461606525724374](https://www.facebook.com/ads/library/?id=1461606525724374)

    The H-1B lottery isn't the only door. If you didn't get picked this year, Linc can walk you through other visa options that might fit your situation — in a quick text conversation, not a $500 consultation. Text Linc and see where you stand.

### Changing employers

Observed in 1/12 saved ads. Representative source wording:

[Ad 2163453307530903](https://www.facebook.com/ads/library/?id=2163453307530903)

    Your new employer says everything is fine. But H-1B transfers are more complicated than most people realize — and mistakes can affect your status. Tell Linc your situation before you make a move. It takes minutes and could save you from a costly mistake.

### Denial and alternatives

Observed in 1/12 saved ads. Representative source wording:

[Ad 2196002964583305](https://www.facebook.com/ads/library/?id=2196002964583305)

    A denial doesn't always mean the end of your path to the US. Text Linc, tell us what happened, and find out if you have options — an appeal, an alternative visa, or a different route. One conversation could open the door again.

## 3. Offers, proof and conversion path

**Observed text signals**

| Label | Ads / files | Share of stated denominator |
| --- | --- | --- |
| Price in copy | 1 | 8.3% |

Denominator: 12 ads. Signal labels overlap and can miss implicit offers. Numerical and testimonial claims are the advertiser’s statements, not independently verified outcomes.

**Observed CTA labels**

| Label | Ads / files | Share of stated denominator |
| --- | --- | --- |
| sign up | 12 | 100% |

**Observed landing domains**

`fb.me`

The links identify destinations only. Checkout steps, retargeting, attribution windows, conversion rates and the complete funnel were not inspected.

**Proposed landing-page handoff**

- Repeat the tested angle in the page headline; start with “Job or sponsor loss” as a research direction, not a required final headline.
- Show the same product action or deliverable demonstrated in the ad.
- Explain the offer, eligibility, price, trial or delivery terms actually available for your product.
- Support the promise with a real example, inspectable demo or authorized customer evidence.
- Align the next action with the intended outcome: A relevant inquiry that progresses to a qualified consultation.
- Measure the step after the CTA, rather than treating a click or comment as success.

## 4. Creative production pattern

**Formats — observed, by saved ad**

| Label | Ads / files | Share of stated denominator |
| --- | --- | --- |
| Images | 12 | 100% |

**Video duration — observed, by unique measured file**

No measured videos in this sample.

Measured 0/0 unique video files. Median: Unknown. Multiple saved images do not establish a carousel format.

**Copy and media reuse — observed**

- 12 distinct texts across 12 ads with saved copy.
- 11 distinct exact media sets across 12 ad IDs.
- The most repeated text appears in 1 ad with 1 distinct media sets.
- Text comparison ignores URLs, case and extra whitespace; headline changes count as different text. Media identity uses exact file hashes, not perceptual similarity.
- Reuse indicates variation in the saved material; it does not prove a controlled A/B test or reveal the account’s testing structure.

## 5. Launch timing

| Label | Ads / files | Share of stated denominator |
| --- | --- | --- |
| 0–6 days | 0 | 0% |
| 7–13 days | 0 | 0% |
| 14–29 days | 0 | 0% |
| 30–89 days | 2 | 16.7% |
| 90+ days | 10 | 83.3% |

Known start dates: 12/12. Median age: 107 days. 0 started less than 14 days before observation; 12 started at least 30 days earlier.

Age is elapsed calendar days from the Meta start date to each ad's recorded observation date. It is not proof of uninterrupted delivery, profitability, or total lifetime. These observations cannot establish shutdowns, turnover or growth.

## 6. Adapt the strategy to your product

**Proposed creative direction — not an observed script**

**Hook template:** Facing [immigration situation]? Start with a clear next step.

**Sequence to produce:** Describe one situation, show what the initial chat asks and what information the user receives; keep case-specific outcomes out of the promise.

**Intended downstream outcome:** A relevant inquiry that progresses to a qualified consultation.

Replace bracketed terms with your product, audience and a demonstrable outcome. Use your own footage, brand, customer permission and evidence. Borrow the communication structure; keep all claims true for your product.

**Brief to hand to a creator or designer**

- Reference company: LegalOS; use the source ads below as evidence, not as a performance ranking.
- Audience hypothesis: People with US immigration questions.
- Research starting point: Job or sponsor loss.
- Opening line to adapt: Facing [immigration situation]? Start with a clear next step.
- Demonstration sequence: Describe one situation, show what the initial chat asks and what information the user receives; keep case-specific outcomes out of the promise.
- Deliver one concise message per creative. Keep the offer and next step consistent across the first angle test.
- Produce a master asset plus placement-appropriate crops; verify all important text and the product action remain readable.
- Asset checklist: product demonstration, proof source, offer terms, CTA, captions if needed, and a matching destination.

## 7. A concrete test plan

**Company-specific hypothesis**

Compare the problem scenario with a clear explanation of what the first message delivers.

**Proposed sequence**

1. Write down your product, one audience, the demonstrated benefit, a truthful offer, your destination and the conversion event. Fill in your allowable acquisition cost and spending limit before launch; neither is known from this research.
2. Build a baseline around “Job or sponsor loss” and a challenger that implements the hypothesis above. Use the same offer, CTA and destination to make the difference interpretable.
3. Make two execution variants per concept. Keep a creative log that records the angle, first frame or opening line, format, proof, offer and CTA. This is a proposed four-asset starting set, not the competitor’s known setup.
4. Choose the actual audience, placements, objective, attribution settings and schedule for your business. Keep relevant delivery conditions comparable and record changes. None of these settings can be copied from the saved public evidence.
5. Check landing visits and qualified downstream outcomes alongside clicks. Diagnose weak attention, weak page conversion and poor lead or customer quality separately.
6. Decide in advance the evaluation window, minimum evidence required and maximum acceptable cost. Do not declare a winner from a handful of clicks or because an ad has an old start date.
7. Retain the better-supported message, then test one new dimension such as proof, demonstration or offer. Re-test with your own data before scaling.

**Measurement sheet**

| Field | What to record |
| --- | --- |
| Creative ID | Your asset version and source inspiration ID |
| Hypothesis | Compare the problem scenario with a clear explanation of what the first message delivers. |
| Primary outcome | A relevant inquiry that progresses to a qualified consultation. |
| Delivery | Spend, impressions, reach and frequency from your own account |
| Attention / traffic | Link clicks, outbound CTR, CPC and landing-page visits |
| Quality | Qualified outcomes, activation or purchase quality as appropriate |
| Economics | Cost per qualified outcome; contribution margin and retention when relevant |
| Decision | Keep, revise or stop, with the evidence and evaluation window recorded |

## 8. Unknowns and boundaries

- Spend, impressions, CTR, conversions, CPA, ROAS, audience settings and actual campaign structure are unavailable.
- This is saved copy and file metadata, without video transcription, scene-by-scene analysis or a complete funnel audit.
- The sample is curated and capped at 50 ads. Frequency is not effectiveness. Ad IDs are not campaigns.
- Active status reflects the collection date only. Some companies have too few examples to establish a stable strategy.
- The adaptation recipe and test sequence are proposals. They are not claims about what this advertiser actually did.

## 9. Company sources

- [YC profile](https://www.ycombinator.com/companies/legalos)
- [Website](https://www.legalos.ai)
- [X](https://x.com/legalosai)
- [Instagram](https://www.instagram.com/legalosai)

## 10. Full saved-ad evidence

The following blocks preserve original advertising copy in its source language. They are quoted source material. Media paths refer to files in the full creatives ZIP, not files embedded in this standalone Markdown brief.

### Ad 2357480478116732

- [Original Meta ad](https://www.facebook.com/ads/library/?id=2357480478116732)
- Primary copy angle: Job or sponsor loss
- Start date: 2026-06-18; observed: 2026-10-17; age at observation: 121 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    Losing your sponsor puts your US status at risk — but you may have more options than you think.
    
    Text Linc and find out about H-1B alternatives, O-1 visas, status changes, and more. Get connected with an immigration attorney without the discovery call.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/4b3d032559027bd060366658112760189d5e42f520cd10ff98152f844dae219d.jpg`

### Ad 1369986637951816

- [Original Meta ad](https://www.facebook.com/ads/library/?id=1369986637951816)
- Primary copy angle: Job or sponsor loss
- Start date: 2026-08-12; observed: 2026-10-17; age at observation: 66 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved headlines**

    Lost your visa sponsor? Here's what to do next.

**Saved body copy**

    Losing your sponsor puts your US status at risk — but you may have more options than you think.
    
    Text Linc and find out about H-1B alternatives, O-1 visas, status changes, and more. Get connected with an immigration attorney without the discovery call.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/5f7bf3eac5303fdff386d6b7c392093830ff0d9148daf3e1c60785813c635233.jpg`

### Ad 2051800659096171

- [Original Meta ad](https://www.facebook.com/ads/library/?id=2051800659096171)
- Primary copy angle: Green card timing
- Start date: 2026-06-18; observed: 2026-10-17; age at observation: 121 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    Green card timelines can stretch for years — but your employer may not be telling you everything.
    
    Text Linc your situation and talk to an immigration attorney who can tell you if there's a faster path forward. No scheduling. No forms. Just clarity.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/ef43517d2ab8fad18375e0fed4c0673e25d452d7d3602335e58a9b5aa0d86d12.jpg`

### Ad 1461606525724374

- [Original Meta ad](https://www.facebook.com/ads/library/?id=1461606525724374)
- Primary copy angle: Visa lottery and alternative paths
- Start date: 2026-07-16; observed: 2026-10-17; age at observation: 93 days
- Saved format: Images; CTA: sign up
- Detected copy signals: Price in copy

**Saved body copy**

    The H-1B lottery isn't the only door. If you didn't get picked this year, Linc can walk you through other visa options that might fit your situation — in a quick text conversation, not a $500 consultation.
    
    Text Linc and see where you stand.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/fa2fe0910a4d3c305681970461931d5dc9786922b88fce7affa195c88d3119d8.jpg`

### Ad 862348506467280

- [Original Meta ad](https://www.facebook.com/ads/library/?id=862348506467280)
- Primary copy angle: Job or sponsor loss
- Start date: 2026-06-18; observed: 2026-10-17; age at observation: 121 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    If your company is announcing layoffs and you're on a work visa, don't wait until it's official.
    
    Text Linc now, get matched with an immigration attorney, and know your options before the decision is made for you. No scheduling needed.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/f656dd212561ba2c4164b7472d5b5c69ecf33aa23229cdde77bdcf6bedf31d7d.jpg`

### Ad 2163453307530903

- [Original Meta ad](https://www.facebook.com/ads/library/?id=2163453307530903)
- Primary copy angle: Changing employers
- Start date: 2026-06-18; observed: 2026-10-17; age at observation: 121 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    Your new employer says everything is fine. But H-1B transfers are more complicated than most people realize — and mistakes can affect your status.
    Tell Linc your situation before you make a move. It takes minutes and could save you from a costly mistake.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/b746027f02d2620a6b2fdc27cb2b29ff30f931ee08c4809efaac24c416f29987.jpg`

### Ad 3911730635802136

- [Original Meta ad](https://www.facebook.com/ads/library/?id=3911730635802136)
- Primary copy angle: Job or sponsor loss
- Start date: 2026-07-17; observed: 2026-10-17; age at observation: 92 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    If you're on an H-1B and just lost your job, you have a 60-day grace period to act. Don't wait. Text Linc, explain your situation, and get connected with an immigration attorney before your options run out. One text could change what happens next.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/9dd4f9a48fb18dcd2b61d11eff88ad2900dca8efacce6e3642e7c0bd5592fc59.jpg`

### Ad 2196002964583305

- [Original Meta ad](https://www.facebook.com/ads/library/?id=2196002964583305)
- Primary copy angle: Denial and alternatives
- Start date: 2026-06-18; observed: 2026-10-17; age at observation: 121 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    A denial doesn't always mean the end of your path to the US.
    
    Text Linc, tell us what happened, and find out if you have options — an appeal, an alternative visa, or a different route. One conversation could open the door again.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/df24b3247296fd3455824dfaab1299a2666ad3fd33e1b286f2368d43bc574058.jpg`

### Ad 2110715572823979

- [Original Meta ad](https://www.facebook.com/ads/library/?id=2110715572823979)
- Primary copy angle: Start through chat
- Start date: 2026-06-18; observed: 2026-10-17; age at observation: 121 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    Navigating US immigration options on your own is overwhelming — and one wrong assumption can cost you.
    
    Text Linc your situation, and we'll match you with the right visa path. No forms. No calls. Just answers.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/fbbc914b51fcc00768604c49e1d211a4056c4be0816196018f5a583757103f20.jpg`

### Ad 1759623971874227

- [Original Meta ad](https://www.facebook.com/ads/library/?id=1759623971874227)
- Primary copy angle: Start through chat
- Start date: 2026-07-17; observed: 2026-10-17; age at observation: 92 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    Forget waiting weeks for a consultation.
    
    Text Linc, LegalOS's AI intake assistant, share your situation, and get connected with a qualified immigration attorney faster than any traditional firm. 
    
    No scheduling. No discovery call. Just the right next step.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/baa2819363cccfc67961f50b79e84ec9ff82faab903a28843a33e856225392fd.jpg`

### Ad 1602254561694632

- [Original Meta ad](https://www.facebook.com/ads/library/?id=1602254561694632)
- Primary copy angle: Start through chat
- Start date: 2026-07-17; observed: 2026-10-17; age at observation: 92 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved body copy**

    Most immigration firms start with a discovery call. Linc helps you skip that step and start your intake immediately.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/50e4f1cf20879defacaf9b975b9e3dbef11036360e7fa2700040b40311c41a45.jpg`

### Ad 2038161650147575

- [Original Meta ad](https://www.facebook.com/ads/library/?id=2038161650147575)
- Primary copy angle: Start through chat
- Start date: 2026-08-29; observed: 2026-10-17; age at observation: 49 days
- Saved format: Images; CTA: sign up
- Detected copy signals: None detected

**Saved headlines**

    Not sure what visa you qualify for? Start here.

**Saved body copy**

    Navigating US immigration options on your own is overwhelming — and one wrong assumption can cost you.
    
    Text Linc your situation, and we'll match you with the right visa path. No forms. No calls. Just answers.

**Saved link captions**

    legalos.ai

**All saved media files in the full archive**

- image: `yc-ads/fbbc914b51fcc00768604c49e1d211a4056c4be0816196018f5a583757103f20.jpg`

## Reproducibility

Source ads SHA-256: `d0e4c1801e0a20bc6a5da8fdd36d2cb976a2b5fbf1032312aa3a6a03416ba67d`.

Regenerate from saved data with `python3 scripts/analyze-yc-meta.py` followed by `python3 scripts/export-yc-strategies.py`. The strategy brief includes the company-specific interpretation and proposed recipe maintained in the repository.