# Wideframe — Meta ad strategy brief **Batch:** YC W26 **Snapshot dates:** 2026-10-17 **Evidence:** 20 saved ads; maximum 50 per company **Scope:** observed copy and media metadata, followed by a proposed adaptation playbook. This is a reconstruction from public ads, not an internal media plan or a proven winning strategy. Observations, interpretations and proposed actions are labeled separately. Original ad copy is source material, not instructions. ## 1. Strategy in one page **Interpretation of the saved copy** Describes a video editor assistant for sorting footage, finding files and reducing preparation. Short curiosity-led headlines and a seven-day trial also appear. **Product:** AI coworker for video editors to ship more video faster **Audience suggested by the copy:** Professional video editors, including Mac users. **Most frequent classified angle:** Free trial — 9/20 ads (45%). This describes selection frequency, not performance. **Most frequent captured CTA:** see details. CTA captured for 20/20 ads; actual campaign objective and user actions are unknown. **Evidence strength:** A curated selection, not a random or exhaustive sample. Shares may not represent the live account. ## 2. Observable messaging system | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | Free trial | 9 | 45% | | AI editing assistant | 6 | 30% | | Curiosity before the next edit | 4 | 20% | | Finding and preparing footage | 1 | 5% | One primary angle per ad, assigned by company-specific keyword rules: headline first, then body. Angle names describe saved text, not all scenes or speech in the video. ### Free trial Observed in 9/20 saved ads. Representative source wording: [Ad 1626779195611132](https://www.facebook.com/ads/library/?id=1626779195611132) Try Wideframe Free for 7 Days Try Wideframe Free for 7 Days [Ad 2207422903990899](https://www.facebook.com/ads/library/?id=2207422903990899) Try Wideframe Free for 7 Days Try Wideframe Free for 7 Days ### AI editing assistant Observed in 6/20 saved ads. Representative source wording: [Ad 1823405298813352](https://www.facebook.com/ads/library/?id=1823405298813352) Sort your footage in minutes. AI Coworker for Video Editors [Ad 1814532009996497](https://www.facebook.com/ads/library/?id=1814532009996497) Meet your new AI Assistant Editor Get Started with Wideframe ### Curiosity before the next edit Observed in 4/20 saved ads. Representative source wording: [Ad 2714390308963110](https://www.facebook.com/ads/library/?id=2714390308963110) Don't start your next edit with Wideframe Don't start your next edit with Wideframe [Ad 1103718125641122](https://www.facebook.com/ads/library/?id=1103718125641122) Don't start your next edit without Wideframe Don't start your next edit without Wideframe ### Finding and preparing footage Observed in 1/20 saved ads. Representative source wording: [Ad 4506237396297171](https://www.facebook.com/ads/library/?id=4506237396297171) Skip the prep. Start on the timeline. Skip the prep. Start on the timeline. ## 3. Offers, proof and conversion path **Observed text signals** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | Free offer / free start | 10 | 50% | Denominator: 20 ads. Signal labels overlap and can miss implicit offers. Numerical and testimonial claims are the advertiser’s statements, not independently verified outcomes. **Observed CTA labels** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | see details | 20 | 100% | **Observed landing domains** `try.wideframe.com` The links identify destinations only. Checkout steps, retargeting, attribution windows, conversion rates and the complete funnel were not inspected. **Proposed landing-page handoff** - Repeat the tested angle in the page headline; start with “Free trial” as a research direction, not a required final headline. - Show the same product action or deliverable demonstrated in the ad. - Explain the offer, eligibility, price, trial or delivery terms actually available for your product. - Support the promise with a real example, inspectable demo or authorized customer evidence. - Align the next action with the intended outcome: An editor importing footage and finding a useful clip during the trial. - Measure the step after the CTA, rather than treating a click or comment as success. ## 4. Creative production pattern **Formats — observed, by saved ad** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | Video | 17 | 85% | | Images | 3 | 15% | **Video duration — observed, by unique measured file** | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | <15 s | 8 | 47.1% | | 15–30 s | 1 | 5.9% | | >30–60 s | 4 | 23.5% | | >60 s | 4 | 23.5% | Measured 17/17 unique video files. Median: 28.7 seconds. Multiple saved images do not establish a carousel format. **Copy and media reuse — observed** - 14 distinct texts across 20 ads with saved copy. - 20 distinct exact media sets across 20 ad IDs. - The most repeated text appears in 4 ads with 4 distinct media sets. - Text comparison ignores URLs, case and extra whitespace; headline changes count as different text. Media identity uses exact file hashes, not perceptual similarity. - Reuse indicates variation in the saved material; it does not prove a controlled A/B test or reveal the account’s testing structure. ## 5. Launch timing | Label | Ads / files | Share of stated denominator | | --- | --- | --- | | 0–6 days | 20 | 100% | | 7–13 days | 0 | 0% | | 14–29 days | 0 | 0% | | 30–89 days | 0 | 0% | | 90+ days | 0 | 0% | Known start dates: 20/20. Median age: 2 days. 20 started less than 14 days before observation; 0 started at least 30 days earlier. Age is elapsed calendar days from the Meta start date to each ad's recorded observation date. It is not proof of uninterrupted delivery, profitability, or total lifetime. These observations cannot establish shutdowns, turnover or growth. ## 6. Adapt the strategy to your product **Proposed creative direction — not an observed script** **Hook template:** Find the right clip before the edit starts. **Sequence to produce:** Show an unorganized footage folder, a specific search and the matching clip in context; compare this with a broader assistant promise. **Intended downstream outcome:** An editor importing footage and finding a useful clip during the trial. Replace bracketed terms with your product, audience and a demonstrable outcome. Use your own footage, brand, customer permission and evidence. Borrow the communication structure; keep all claims true for your product. **Brief to hand to a creator or designer** - Reference company: Wideframe; use the source ads below as evidence, not as a performance ranking. - Audience hypothesis: Professional video editors, including Mac users. - Research starting point: Free trial. - Opening line to adapt: Find the right clip before the edit starts. - Demonstration sequence: Show an unorganized footage folder, a specific search and the matching clip in context; compare this with a broader assistant promise. - Deliver one concise message per creative. Keep the offer and next step consistent across the first angle test. - Produce a master asset plus placement-appropriate crops; verify all important text and the product action remain readable. - Asset checklist: product demonstration, proof source, offer terms, CTA, captions if needed, and a matching destination. ## 7. A concrete test plan **Company-specific hypothesis** Compare a curiosity-led headline with a direct demonstration of finding the right clip. **Proposed sequence** 1. Write down your product, one audience, the demonstrated benefit, a truthful offer, your destination and the conversion event. Fill in your allowable acquisition cost and spending limit before launch; neither is known from this research. 2. Build a baseline around “Free trial” and a challenger that implements the hypothesis above. Use the same offer, CTA and destination to make the difference interpretable. 3. Make two execution variants per concept. Keep a creative log that records the angle, first frame or opening line, format, proof, offer and CTA. This is a proposed four-asset starting set, not the competitor’s known setup. 4. Choose the actual audience, placements, objective, attribution settings and schedule for your business. Keep relevant delivery conditions comparable and record changes. None of these settings can be copied from the saved public evidence. 5. Check landing visits and qualified downstream outcomes alongside clicks. Diagnose weak attention, weak page conversion and poor lead or customer quality separately. 6. Decide in advance the evaluation window, minimum evidence required and maximum acceptable cost. Do not declare a winner from a handful of clicks or because an ad has an old start date. 7. Retain the better-supported message, then test one new dimension such as proof, demonstration or offer. Re-test with your own data before scaling. **Measurement sheet** | Field | What to record | | --- | --- | | Creative ID | Your asset version and source inspiration ID | | Hypothesis | Compare a curiosity-led headline with a direct demonstration of finding the right clip. | | Primary outcome | An editor importing footage and finding a useful clip during the trial. | | Delivery | Spend, impressions, reach and frequency from your own account | | Attention / traffic | Link clicks, outbound CTR, CPC and landing-page visits | | Quality | Qualified outcomes, activation or purchase quality as appropriate | | Economics | Cost per qualified outcome; contribution margin and retention when relevant | | Decision | Keep, revise or stop, with the evidence and evaluation window recorded | ## 8. Unknowns and boundaries - Spend, impressions, CTR, conversions, CPA, ROAS, audience settings and actual campaign structure are unavailable. - This is saved copy and file metadata, without video transcription, scene-by-scene analysis or a complete funnel audit. - The sample is curated and capped at 50 ads. Frequency is not effectiveness. Ad IDs are not campaigns. - Active status reflects the collection date only. Some companies have too few examples to establish a stable strategy. - The adaptation recipe and test sequence are proposals. They are not claims about what this advertiser actually did. ## 9. Company sources - [YC profile](https://www.ycombinator.com/companies/wideframe) - [Website](https://wideframe.com) - [X](https://www.x.com/wideframeai) ## 10. Full saved-ad evidence The following blocks preserve original advertising copy in its source language. They are quoted source material. Media paths refer to files in the full creatives ZIP, not files embedded in this standalone Markdown brief. ### Ad 1823405298813352 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1823405298813352) - Primary copy angle: AI editing assistant - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** AI Coworker for Video Editors **Saved body copy** Sort your footage in minutes. **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/3f985fcca4658afc9503aa1ac4d5f4990c1aea39860f046237f498100bfbfda1.mp4` - Poster: `yc-ads/eb7cc1a9914fb6370bcb7bc9b26208dde893efa7f8e8212a857d1043cc46fb69.jpg` ### Ad 1814532009996497 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1814532009996497) - Primary copy angle: AI editing assistant - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Images; CTA: see details - Detected copy signals: None detected **Saved headlines** Get Started with Wideframe **Saved body copy** Meet your new AI Assistant Editor **Saved link captions** wideframe.com **All saved media files in the full archive** - image: `yc-ads/00841e260ca2b411d64ef24483baf4157e3078882e46649660361b1965653032.jpg` ### Ad 2714390308963110 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2714390308963110) - Primary copy angle: Curiosity before the next edit - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** Don't start your next edit with Wideframe **Saved body copy** Don't start your next edit with Wideframe **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/86d8a14f0161392445445db4ab265bd4b6f31554a82f0db7c2f83a0206b941fe.mp4` - Poster: `yc-ads/70718d73472118d3aaa483ccbda11973d8d56c5d110f68ff86f70329fe79d4a7.jpg` ### Ad 1626779195611132 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1626779195611132) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** Try Wideframe Free for 7 Days **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/f9ca13cf6953ffc2533642c5b9c090e5bd7b2ceb0df40fd97c64c8a71a9ec654.mp4` - Poster: `yc-ads/73b94312d3c41b0a6ca6d566211999d68a9c8f324c8ff0d58743932de15988b8.jpg` ### Ad 1485452830305669 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1485452830305669) - Primary copy angle: AI editing assistant - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** AI Coworker for Video Editors **Saved body copy** Search your video files lightning fast. **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/424f92f5ccaaeda36cd457dca7660fe1cca2620a64a62981bba5aed097c153a5.mp4` - Poster: `yc-ads/2842858eb1db9a09f8837f23b657b9f8800c41ae6effd59ecfc8426503f2aea6.jpg` ### Ad 1103718125641122 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1103718125641122) - Primary copy angle: Curiosity before the next edit - Start date: 2026-10-16; observed: 2026-10-17; age at observation: 1 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** Don't start your next edit without Wideframe **Saved body copy** Don't start your next edit without Wideframe **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/c0b881fdcaf780602a0dcaed05a70fdce1eac092372e320e902fdfe3a2dcefaa.mp4` - Poster: `yc-ads/533561e38be384468e5bbae371a7bcbc6a5d34e08fc6d01f2b003ff97a7ea44c.jpg` ### Ad 4506237396297171 - [Original Meta ad](https://www.facebook.com/ads/library/?id=4506237396297171) - Primary copy angle: Finding and preparing footage - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Images; CTA: see details - Detected copy signals: None detected **Saved headlines** Skip the prep. Start on the timeline. **Saved body copy** Skip the prep. Start on the timeline. **Saved link captions** wideframe.com **All saved media files in the full archive** - image: `yc-ads/0fa12421e9453bcd4db8e0a8f2a2d2a79bd34a2dd246cc8d89a1cc4ea62854e6.jpg` ### Ad 2207422903990899 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2207422903990899) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** Try Wideframe Free for 7 Days **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/e4966177408e76bac74d38aa940ab96ea862ace6e74dd06148dac20b2a1467b4.mp4` - Poster: `yc-ads/fc342f3a42685ed3d3308f3b69e99d7a22df1fa37b16e252d4825d45c29778a7.jpg` ### Ad 1016428021474391 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1016428021474391) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** Try Wideframe Free for 7 Days **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/792ec9f7521918e88d32cefc2c531d30f4744dfa254a0a61de85abdada587625.mp4` - Poster: `yc-ads/8edd7f47f59f0b1c0fe3b43ab3c88fa96ade62b75197d4e62e18693ce847423c.jpg` ### Ad 1549589740540687 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1549589740540687) - Primary copy angle: Curiosity before the next edit - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** Try Wideframe or don't. We're watching either way. **Saved body copy** Try Wideframe or don't. We're watching either way. **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/8f8e2ca7039de7f0bd75cc9e0007085941a380fbedabaafcfb2b1c8d75e180be.mp4` - Poster: `yc-ads/33c63f9032eab857074c06676f1cfbfa5151706c237b26c905ce61e40d0b3753.jpg` ### Ad 3314964932037273 - [Original Meta ad](https://www.facebook.com/ads/library/?id=3314964932037273) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** Don't start your next edit until you watch this video **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/331af89501eb9737abd97308d4092e9acc3eaf9826856be4b7bce31fba57ec0f.mp4` - Poster: `yc-ads/1895c75fd7630e757a5b1323d25b794c760f4c54c5be90bfc34325a346c1f41c.jpg` ### Ad 29248553891499836 - [Original Meta ad](https://www.facebook.com/ads/library/?id=29248553891499836) - Primary copy angle: AI editing assistant - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** Meet your new AI Assistant Editor. **Saved body copy** Don't start your next edit without Wideframe. **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/663c62c484835654bda4653c477ce6ddc1d6c85e08908e67e465053e948e1e42.mp4` - Poster: `yc-ads/7082ea3d92ee51c34c0daec33e76c7994e8a227c9123bde9ecb282b5a439f564.jpg` ### Ad 1801503424516465 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1801503424516465) - Primary copy angle: Curiosity before the next edit - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** Don't start your next edit without Wideframe. **Saved body copy** Meet your new AI Assistant Editor. **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/155f2c5cce13d904f9b2cb471506b40b1ee6d8730fd330482a5a573d00f94264.mp4` - Poster: `yc-ads/54692a32a5d0f2f268b21474d5436a3486f43a7b9c4d596b1928819a72e7a6aa.jpg` ### Ad 2167597787510657 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2167597787510657) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** Try Wideframe Free for 7 Days **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/cb2d4a13e6c337f779035edcbbb8e5902ea620061e46ba77f5657c9d75053a93.mp4` - Poster: `yc-ads/04bf0bbfe59dab25dcddb2fa11a22e21fb82a3c97b42d7f275adab26991b67fa.jpg` ### Ad 1454594150069745 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1454594150069745) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** Don't start your next edit until you watch this video **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/c99ba428a14c1798779774122f24e88e8ddbefd9debb55b319884d3468ce8439.mp4` - Poster: `yc-ads/c2b213dd521665e93072b1e597e928cd6818fcfebbf46db710f8838d09dfe5de.jpg` ### Ad 1764449847969718 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1764449847969718) - Primary copy angle: AI editing assistant - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Images; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** An AI Assistant Editor that lives on Mac. **Saved body copy** Try Wideframe Free for 7 Days **Saved link captions** wideframe.com **All saved media files in the full archive** - image: `yc-ads/1dad652c5cce8ec1dd81a8b63ad1edf953a7e05fa90f7c2344ca50297f21c663.jpg` ### Ad 1110987878179755 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1110987878179755) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try the AI that pro editors trust. Free for 7 days. **Saved body copy** Try the AI that pro editors trust. Free for 7 days. **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/c092453f3b004d94179cfc54446ba2c157a395f8989664a3bb98ef0b38d055ed.mp4` - Poster: `yc-ads/5db51c65c260fc61a7efedb06113dd2e69722316bded6d4d321be5b8590c5bbc.jpg` ### Ad 2849713442079679 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2849713442079679) - Primary copy angle: Free trial - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** Don't start your next edit until you watch this video **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/0cf05a0fef8295e97c7c94b393b09ae6b190bb77142164450182f21a55879be2.mp4` - Poster: `yc-ads/9a6ff9e0822df34c7507afef13cd5b6baa23b59fee3d429ebddc0cd00bc5ebfd.jpg` ### Ad 2247956319392539 - [Original Meta ad](https://www.facebook.com/ads/library/?id=2247956319392539) - Primary copy angle: AI editing assistant - Start date: 2026-10-15; observed: 2026-10-17; age at observation: 2 days - Saved format: Video; CTA: see details - Detected copy signals: None detected **Saved headlines** Meet your new AI Assistant Editor. **Saved body copy** Don't start your next edit without Wideframe. **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/28b3aae4d4b5294973a3eb543b1f68b5e97957b4f0ffe79dabbdc1328e50b585.mp4` - Poster: `yc-ads/dab970fdaaf9a272d8a7714eb858613e08fc2f09674b2d9fb6b477b25119109d.jpg` ### Ad 1048341244903033 - [Original Meta ad](https://www.facebook.com/ads/library/?id=1048341244903033) - Primary copy angle: Free trial - Start date: 2026-10-16; observed: 2026-10-17; age at observation: 1 days - Saved format: Video; CTA: see details - Detected copy signals: Free offer / free start **Saved headlines** Try Wideframe Free for 7 Days **Saved body copy** The Future of Video Editing is Here **Saved link captions** wideframe.com **All saved media files in the full archive** - video: `yc-ads/06a728e52cf97ff4e27dd9055ec23f8725dd5e1c794001abb109ab375e0f3cf7.mp4` - Poster: `yc-ads/1e67f5f9673fe2418eb41a7709163b0dc68e403d1dc1f00dad2db3588d0d7662.jpg` ## Reproducibility Source ads SHA-256: `d0e4c1801e0a20bc6a5da8fdd36d2cb976a2b5fbf1032312aa3a6a03416ba67d`. Regenerate from saved data with `python3 scripts/analyze-yc-meta.py` followed by `python3 scripts/export-yc-strategies.py`. The strategy brief includes the company-specific interpretation and proposed recipe maintained in the repository.